CV Writers Case Study
When a new owner acquired CV Writers, their goal was to reposition the business and attract government and public service job seekers who could lean on their expertise.
The site had changed hands multiple times and each transfer left behind legacy plugins, unused features, and an aging theme. The clutter slowed the site to a crawl and made marketing efforts difficult.
We rebuilt the platform with custom WordPress pages that enabled the owner to embed payment systems, forms, and other marketing assets without the baggage of outdated plugins.
To reach IT professionals, we also split out itcvwriters.com into its own dedicated site, giving the business a valuable new channel.
The streamlined setup paid off quickly—within eighteen months the acquisition had fully paid for itself.