
Post on social media confidently with the right categories, formats and hooks
A repeatable system to decide what to post on social media, use content categories, and pair formats with your team's capacity.
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Explore frameworks, templates and real-world examples that help you ship content with confidence. Every article is built on the same mobile-first layout and best practices our clients rely on.


A repeatable system to decide what to post on social media, use content categories, and pair formats with your team's capacity.

Follow TikTok from its 2016 Douyin origin to the 2017 global release, with guidance on how to use the platform today.

Weekly social media news, trends and action items so your campaigns stay current without endless scrolling.

A plain-language business marketing definition plus a four-week cadence to connect research, messaging and campaigns.

A practical framework for deciding if social media is good or bad for your goals, with tactics to capture the benefits and avoid the risks.

A crisp timeline of Instagram’s rise, how it makes money, and how to use its purpose-built features for growth.

Understand Twitter/X Corp’s ownership, founders, and timeline so you can plan campaigns with clarity.

A crisp definition of SMM, the components of a working program, and how to launch campaigns with confidence.

Follow TikTok from its Douyin prototype to the 2017 global release, and learn how to use the platform's purpose-built features for brand growth.

Get a plain-language business marketing definition, understand marketing's role in the business and copy a framework that turns insight into revenue.

Track the latest social media updates, platform launches and trending formats with action items you can plug into campaigns immediately.

Cut through jargon with a practical social media definition, explore communication frameworks and align your team around what social media really does.

Build a repeatable social media content system using categories, formats and prompts that keep your feeds fresh without burning out your team.