Post on social media confidently with the right categories, formats and hooks
A repeatable system to decide what to post on social media, use content categories, and pair formats with your team's capacity.
Insights hub
Grow faster with battle-tested social media playbooks
Explore frameworks, templates and real-world examples that help you ship content with confidence. Every article is built on the same mobile-first layout and best practices our clients rely on.
When was TikTok made? Timeline, launch date and growth playbook
Follow TikTok from its 2016 Douyin origin to the 2017 global release, with guidance on how to use the platform today.
News and social media: this week's updates and how to act on them
Weekly social media news, trends and action items so your campaigns stay current without endless scrolling.
Business marketing: meaning, role and a simple operating system
A plain-language business marketing definition plus a four-week cadence to connect research, messaging and campaigns.
Social media is both beneficial and risky—here’s how to keep the good and block the bad
A practical framework for deciding if social media is good or bad for your goals, with tactics to capture the benefits and avoid the risks.
Instagram became popular through visual-first sharing and smart monetization—here’s how it unfolded
A crisp timeline of Instagram’s rise, how it makes money, and how to use its purpose-built features for growth.
Twitter (now X Corp) was founded by Jack Dorsey and others in 2006 and is currently owned by X Corp under Elon Musk
Understand Twitter/X Corp’s ownership, founders, and timeline so you can plan campaigns with clarity.
Social media marketing (SMM) is a focused strategy to build awareness, traffic, and revenue through social channels
A crisp definition of SMM, the components of a working program, and how to launch campaigns with confidence.
TikTok's Origin Story: The Launch Timeline and Why It Hooked the World
Follow TikTok from its Douyin prototype to the 2017 global release, and learn how to use the platform's purpose-built features for brand growth.
Business Marketing Without Guesswork: Definition, Meaning and Systems
Get a plain-language business marketing definition, understand marketing's role in the business and copy a framework that turns insight into revenue.
Social Media Today: This Week's News, Trends and Action Items
Track the latest social media updates, platform launches and trending formats with action items you can plug into campaigns immediately.
Define Social Media: Plain-Language Meaning, Examples and Frameworks
Cut through jargon with a practical social media definition, explore communication frameworks and align your team around what social media really does.
The Social Media Content Playbook: Categories, Formats and Posting Moves
Build a repeatable social media content system using categories, formats and prompts that keep your feeds fresh without burning out your team.