Crystal Cove upgrades from Shopify to a flexible dropshipping site
Jacquie, the owner and Crystal Healer, needed a flexible store with direct dropshipping to keep her business growing.
After years on Shopify, Crystal Cove saw exorbitant platform fees erode its margins. Jacquie wanted an online storefront that offered full control and seamless supplier connections without the extra cost of apps.
Key challenges
- High Shopify fees cutting into profits.
- Limited flexibility for custom crystal bundles and educational content.
- No built-in option for direct dropshipping.
Our approach
- Replatformed Crystal Cove to WooCommerce for full ownership and adaptability.
- Integrated supplier APIs to enable automatic dropshipping fulfilment.
- Optimised design for browsing and purchasing metaphysical products.
Results
- Eliminated monthly Shopify fees, restoring healthy margins.
- Automated order flow directly to wholesalers.
- Flexible CMS lets Crystal Cove launch new crystal collections with ease.